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  • Noun

hyperbole

hahy-PUR-buh-lee

Context
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Advertising companies often engage in false and flowery hyperbole or exaggeration. One ad that uses gross distortion or hyperbole suggests that a type of shampoo can make one’s hair shine as brightly as the sun itself! Overstatement via the use of hyperbole is so prevalent in the ad industry that consumers have become wise to the fact that they shouldn’t believe everything they hear about advertised products.

Quiz: What is hyperbole?

  • An ad campaign that seeks to persuade.
  • A way of saying that things are better than they really are.
  • A deliberate untruth.

Memory Hook
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Bowling Hype "Hey, James, have you heard the hype about the new bowling ball? The hype says that the bowling ball will not only help you get a strike every time, but that its shiny reflection will make you so attractive that you'll have women all over you! Isn't that awesome?" I couldn't believe that my friend actually believed the hyperbole about the bowling ball ... what ridiculous hype.

Examples
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  • isn’t anything more than a question and isn’t anything near the definition of Hyperbole: hyperbole: a deliberate exaggeration or overstatement, exaggeration used for emphasis. —Newsvine
  • The hype and hyperbole surrounding King James was reaching, well, biblical proportions, and he had been embroiled in a scandal that threatened to end his high school career. —The Christian Science Monitor
  • photograph by Lynn Johnson Before the Centennial Olympics, Payne, a spirited man prone to hyperbole, claimed Atlanta would be 'the safest place on this wonderful planet.' —Sports Illustrated
  • This kind of hyperbole seems to be increasing in our culture, in which everyone wants either to be associated with a victim group or to associate someone else with one. —The New York Times

Word Ingredients
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hyper- over, above
bol throw

The use of hyperbole is a “throwing” of words “over or above” the reality of a situation.

Word Theater
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Oliver Oliver's hyperbole is heartfelt.
Hyperbole

Word Constellation
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Hyperbole