Advertising companies often engage in false and flowery hyperbole or exaggeration. One ad that uses gross distortion or hyperbole suggests that a type of shampoo can make one’s hair shine as brightly as the sun itself! Overstatement via the use of hyperbole is so prevalent in the ad industry that consumers have become wise to the fact that they shouldn’t believe everything they hear about advertised products.
Quiz: What is hyperbole?
- A way of saying that things are better than they really are.
- An ad campaign that seeks to persuade.
- A deliberate untruth.